During China's recent Singles Day sale, celebrated on November 11 and known for offering great deals, Huawei and Xiaomi emerged as standout performers in the smartphone market, surpassing Apple's iPhones. This event, which is a significant sales period in China, saw these local brands achieving impressive success.
According to a report by Counterpoint Research, Huawei and Xiaomi managed to outperform Apple, particularly in comparison to the Cupertino-based company's latest iPhone 15 lineup. The report highlighted that in the two weeks spanning from October 30 to November 12, there was a 4 percent drop in iPhone sales. Conversely, Huawei experienced a substantial 66 percent increase in its Singles’ Day sales year over year, driven largely by its latest flagship 5G series, the Mate 60 lineup. Xiaomi also enjoyed a sales boost, recording a 28 percent increase during the same period. These gains by Huawei and Xiaomi contributed to an overall 5 percent year-on-year growth in the local smartphone market during the Singles’ Day sales period.
Huawei and Xiaomi Outsell iPhone During China's Shopping Festival
In terms of pricing, Huawei’s Mate 60 series starts at 5,499 Yuan (approximately 775 US Dollars), while Xiaomi's 14 lineup begins at 3,999 Yuan (around 563 US Dollars). The Apple iPhone 15, in comparison, is priced at 5,999 Yuan (roughly 845 US Dollars). Xiaomi's performance during the shopping festival was particularly noteworthy, with the company reporting sales exceeding 22 billion Yuan, or about 3 billion US Dollars.
This shift in consumer preference towards local brands like Huawei and Xiaomi during major sales events underscores the evolving dynamics of the smartphone market in China, where local manufacturers are increasingly gaining ground against global giants like Apple.