It's time to bid farewell to the Porsche Design brand
We've seen many devices under the Porsche Design name until now, yet Huawei seems to be making a significant shift in this regard.
Huawei's recent launch event held a surprise for its audience. While attendees anticipated the release of the Huawei Mate 60 RS smartphone, the brand unveiled something even more exciting. Huawei introduced the “Ultimate Design” branding, signaling its ambition to carve out a significant place in the premium smartphone market. This initiative showcases Huawei's commitment to utilizing superior materials, state-of-the-art designs, and unmatched specifications.
It's time to bid farewell to the Porsche Design brand
Historically, Huawei has collaborated with Porsche Design to produce smartphones that merge luxury with performance. These collaborations were undoubtedly lucrative but came at a cost – licensing fees to Porsche for their branding. The introduction of the Ultimate Design series seems to be a strategic move to save on these licensing costs and, more importantly, for Huawei to establish its own unique brand identity in the ultra-premium smartphone segment.
Huawei Mate 60 RS now sits at the forefront of this new branding initiative. The device, with its exquisite aesthetics and cutting-edge technology, encapsulates the core essence of the Ultimate Design vision, setting the standard for future models in this series.
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