Apple takes 1st place despite smartphone shipments fall short worldwide

Apple has introduced their iPhone 14 series last year and it looks like the company has been number 1 in Q4 2022.

The problems that started with the coronavirus and continue around the world have put all companies in a difficult situation. The smartphone market experienced a sharp decline in Q4 2022.Shipments for the full year 2022 also fell to 1.2 billion, the lowest figure since 2013. Apple has been number one despite the decline in the smartphone market.

Apple takes 1st place despite smartphone shipments fall short worldwide

Harmeet Singh Walia, a senior analyst at Counterpoint, stated that the war in Ukraine, inflation, economic uncertainty, and macroeconomic difficulties all contributed to a decline in consumer sentiment. The world has suffered due to many reasons that is out of control globally.

The war and the economic crisis has affected every market including smartphone shipments. Smartphone revenue and operating profit decreased, but not to the same extent as the drop in shipments. Apple sold 224.7 million units in 2022, with the fourth quarter being its busiest. However, Samsung remained at the top of smartphone shipments worldwide with a total of 259.5 million units sold. Chinese smartphone giants like Xiaomi, OPPO, and Vivo are also affected. As a result, shipments decreased by more than 20%, and revenue and operating profit decreased by double digits. In the premium market.