Google's update policy shift causes excitement in the industry

Rumors about American tech giant Google adopting a new strategy regarding updates with their Pixel 8 series stirred a significant wave of enthusiasm in the sector.

Google's update policy shift causes excitement in the industry

Apple has long been praised for its prolonged software support for devices, with iPhones receiving six or more years of updates. This longevity incentivizes users to retain their devices longer. On the flip side, Android has traditionally been a step behind in this domain. While Google dictates Android's new features, software support largely falls under the purview of individual smartphone manufacturers. However, emerging reports suggest that Google is considering expanding the software support for its Pixel lineup.

Currently, Google provides three years of major OS updates and an additional two years of security patches for its Pixel smartphones. This strategy was initiated with the launch of the Pixel 6 in 2021, inspiring other brands like OPPO, OnePlus, and Vivo to provide more than two years of software support for select devices. Samsung stands out, committing to four years of OS updates for its handsets. Yet, new information hints that Google may be looking to surpass even Samsung's offering.

Google's update policy shift causes excitement in the industry

Google is reportedly contemplating on extending software support for the soon-to-be-released Pixel 8 series. They aim to provide five years of OS updates for devices powered by the Tensor processor. This in-house chipset is designed to accommodate five years of updates. Questions arise about whether Pixel 6, which was promised three years of updates at its launch, will benefit from this extended policy.

Should Google proceed with this enhanced support, it would eclipse Samsung's four-year commitment. While smartphones remain relevant due to frequent app updates and services, a longer official software support draws them closer to Apple's approach, promising longevity for the devices.

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