LG has changed its identity completely! Here is the new look

LG has made a bold move and changed its identity completely. Here are all the details.

As times change many brands change their identity to more minimalist and sleak look. LG is no exception of that. According to a press release from LG Electronics (LG), the business has introduced a new brand strategy and visual identity that "will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points."

LG has changed its identity

The South Korean consumer electronics giant LG said it outlined the new direction for the brand to connect with customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand, in the company's new Brand Communication Guidelines shared with employees around the world. The statement said, "The Brand Communication Guidelines reaffirm LG's key principles, including 'Uncompromising Customer Experience,' 'Human-centered Innovation,' and 'Warmth to Power a Smile. The company will offer more minimalist and uplifting look and present itself in a better image as recent reports suggest.

"Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth. Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations" added William Cho, CEO of LG Electronics.

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