Motorola's ambitious comeback plans for 2024

Motorola is planning a major comeback in 2024 with its X and S series flagship phones, generating curiosity in the tech world.

Motorola's ambitious comeback plans for 2024

In October, Qualcomm unveiled the Snapdragon 8 Gen 3 chipset, accompanied by an official announcement of the brands set to launch flagship phones equipped with this new chip. Notably, Motorola was absent from this list, sparking curiosity about the brand's plans for integrating the Snapdragon 8 Gen 3 into their future phones. This comes after a year in which Motorola's presence in the market was less pronounced than in 2022, with a limited number of releases including the Razr 40, Razr 40 Ultra, and the recently launched Moto G34 5G in China.

In a recent development, Chen Jin, the General Manager of Lenovo China Mobile Phone Business, took to Weibo to shed light on Motorola's strategy for 2024 in China. According to Chen, the Moto Razr series has been a significant success both in China and globally in 2023. However, he acknowledges that the market's expectations for Motorola extend beyond just the Razr lineup. In response to these expectations, Chen outlined the brand's ambitious plans for the coming year.

Motorola's ambitious comeback plans for 2024

Chen emphasized that Motorola has been restructuring its product planning and pace, taking into account the evolving landscape of the mobile phone industry, particularly the challenges and opportunities presented by folding screens and AI large models. He revealed that the new Razr model would feature an even more impressive design and enhanced AI interaction capabilities. Additionally, the X-series imaging flagship will incorporate new functionalities related to large AI language models. Moreover, comprehensive enhancements are planned for the S-series and G-series.

2024 is set to be a pivotal year for Motorola, as the brand aims to unveil its complete product range. There is speculation that the X-series and S-series flagship phones might be rebranded as Edge models in the global market. This strategic move could position Motorola as a key player in the competitive landscape, rivaling other prominent brands.

Throughout 2023, Motorola has been quietly adjusting its strategy and accumulating resources. In 2024, the company plans to embark on a new journey, aiming to deliver valuable products that cater to the diverse needs of users globally.