Amsterdam launches "stay away ad campaign" for British men

A digital discouragement campaign targeting men aged 18 to 35 in the UK is being pushed out by the Dutch city's council.

Amsterdam launches "stay away ad campaign"  for British men
Amsterdam launches a new campaign

Amsterdam wants to clean up its reputation in Europe. As a part of this effort a new campaign will take place. Current videos showed typically blunt, show young men being handcuffed, finger-printed, and having their mugshots taken while they are stumbling in the street.

When Brits search for things like "stag party," "cheap hotel," or "pub crawl" in Amsterdam, there are dangers as well.

Amsterdam wants to change its reputation

amsterdam

Spending a long weekend in Amsterdam might make the wrong kind of memories. The "bachelorette parties" of British youth has been one of the most important issues on the municipality's agenda for a long time.  The Municipality of Amsterdam has previously launced a "Be Respectful!" campaign. In the current videos, there will was images of tourists who had to be taken to the hospital by ambulance due to excessive alcohol and drugs, or who were detained by the police due to the discomfort they caused. Amsterdam tries to control things and change the understanding over the city. As part of the package of measures, from April on "How to behave in Amsterdam?" Another campaign will be launched.