Meta launches paid verification subscription service for Facebook and Instagram

Meta (formerly Facebook) has announced that it will introduce a paid subscription service for verified accounts on Instagram and Facebook, with prices starting at $12 per month.

Meta launches paid verification subscription service for Facebook and Instagram
The initial rollout of the "Meta Verified" subscription service will begin in Australia and New Zealand, with plans to expand to other countries in the future. (Image: Unsplash)

Meta, led by CEO Mark Zuckerberg, is launching a subscription service called "Meta Verified" for Instagram and Facebook users that provides a blue check-mark badge for verification purposes and other benefits, following a similar model to Elon Musk's.

Meta's subscription service "Meta Verified" will be available for a monthly fee starting at $11.99 on the web and $14.99 on iOS, and will first launch in Australia and New Zealand, with more countries to follow soon. CEO and chairman Mark Zuckerberg announced the plans on Sunday.

Meta Verified is “a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you and get direct access to customer support,” as Zuckerberg stated in a Facebook post and an Instagram post.

“This new feature is about increasing authenticity and security across our services.” he added. 

Meta’s new subscription service, Meta Verified, has similarities to Twitter Blue, which Elon Musk’s Twitter re-launched last year. Twitter Blue allows any paying subscriber to receive a verified blue check-mark, among other exclusive features such as tweet editing.

Meta verified
Meta Verified seeks to increase authenticity and security of the platform. (Image: Unsplash)

Meta’s service, on the other hand, will not affect the status of previously verified Facebook and Instagram accounts that were verified under previous requirements, such as “authenticity and notability”.

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