In 2013, Motorola, then under Google's ownership, revolutionized the budget smartphone market with the launch of the Moto G. This device stood out in its price segment, boasting 1GB of RAM and a quad-core processor, features uncommon in its competitors at the time. Even after Lenovo acquired Motorola, the Moto G series continued to expand, maintaining its reputation for delivering value-for-money smartphones.
This year marks a decade since the Moto G's debut, and Motorola is celebrating this milestone. Over these ten years, the Moto G series has sold over 200 million units, a testament to its enduring popularity. The series began with a single model each year for its first two generations (2013-14). Although the Moto G Turbo was introduced in 2015, it was not a part of the mainline 3rd Gen and was limited to specific markets.
The Moto G family has sold a total of 200 million units
It was from the 4th Gen onwards that the Moto G series diversified, offering multiple models each year. This trend continued, and in 2021, the series underwent a significant change with a new naming scheme, extending its reach across various price segments. Despite its success, the Moto G series still trails behind its once primary competitor, the Redmi Note series, which recently reported sales of 338 million units since its inception nine years ago.
The Moto G series faced stiff competition from the Redmi Note, particularly in Asian markets. However, it has managed to retain its popularity in Latin American regions, demonstrating its appeal in different global markets.