The competition between beverage brands seems to be getting more intense. A name among the richest people in Asia has now decided to reintroduce a drink that was on the market in the past. Mukesh Ambani, the richest person in Asia, announced that he would revive Campa Cola, the cola brand that rivaled Pepsi and Coca Cola in the 1970s. The decision created a wave of nostalgia among millions of Indian social media.
Campa Cola is coming back to be a rival to Coca Cola
Asia’s richest man has announced plans to relaunch an iconic 1970s soda brand that once rivaled Coca-Cola and Pepsi, prompting a wave of nostalgia on social media https://t.co/iRzRFPKEOD— CNN (@CNN) March 11, 2023
Back in the days Campa used nationalist elements to promote it, with the slogan "The Amazing Taste of India". In the 1990s, the decision of the then Prime Minister Narasimha Rao to open the country to foreign investments was the beginning of the end for Campa Cola. After Coca Cola's return in 1993, Pepsi and Fanta became popular in the country, causing Campa Cola to disappear from the shelves over time.